AI-guided experiences for local tourism authorities
Showcase your whole area. Wander turns a region into connected, AI-character-led trails that spread footfall, support local businesses, extend the season — and give you the data to prove it.
Bring your whole region to life
Local and regional tourism authorities carry a hard remit: drive visitor numbers, spread spend across the area, support local businesses and demonstrate impact to stakeholders — usually on a tight budget. travai's Wander gives you a branded digital layer over your entire destination: AI characters lead visitors along themed trails that connect towns, attractions, independents and hidden gems.
Gamified missions pull footfall beyond the obvious hotspots into quieter areas and shoulder seasons — and built-in analytics show exactly where visitors go, so you can prove ROI and shape policy.
From a fragmented region to a connected story
The pressures tourism authorities face — and how travai turns them into advantages.
Footfall clusters in hotspots
Themed trails, collectibles and missions guide visitors to lesser-known towns, businesses and sites — spreading spend across the area.
Seasonal peaks and troughs
Seasonal content and time-limited challenges give visitors a reason to come in the shoulder months — smoothing demand.
Proving impact to stakeholders
Engagement heatmaps and visitor analytics evidence reach, dwell and movement — the data funders and members expect.
Everything an authority needs to promote a region
Footfall spread across the region
Pull visitors beyond the hotspots — themed trails connect towns, attractions and independents into AI-guided journeys.
More spend for local business
Direct visitor money to your members — independents, eateries and partners spotlighted along every route.
Impact you can evidence
Prove ROI to funders and members — heatmaps and movement data show reach, dwell and where visitors go.
A region that's unmistakably yours
Carry your destination brand throughout — fully white-label to your region, with offline play built in.
The product behind this solution
Wander
Gamified, AI-character-led trails with voice and avatars, seasonal content, collectibles and engagement analytics — white-labelled to your region.
Explore WanderThe full platform
Add Concierge to answer visitor questions on your tourism website, and Compass to upskill local tourism partners — all on one platform.
Explore all productsPromote your whole region with AI
See how Wander spreads footfall, supports local business and proves engagement for your destination.