Industry Insights

Structuring DMO Partnerships: A Framework for Working with Tourism Businesses

DMOs promote destinations built from independent businesses. This guide explains how to structure those relationships th...

TravAI · 18 May 2026

As work and leisure travel merge, bleisure trips, workations and digital nomadism are booming. Yet few travel teams know...

TravAI · 11 May 2026

Online travel agencies will not replace skilled agents. Agencies that invest in deep product knowledge, consultative sel...

TravAI · 30 Apr 2026

The travel industry doesn't stand still. Last month's sustainability certification is this month's baseline expectation....

TravAI · 05 Nov 2025

How destination marketing organisations can promote sustainable tourism credibly, sidestep greenwashing, measure their i...

TravAI · 15 Sep 2025

Sales enablement is one of the most misunderstood phrases in travel. Here is what it genuinely covers, how it goes beyon...

TravAI · 07 Jul 2025

AI is reshaping travel sales, yet it has not made expertise redundant. It has simply shifted which abilities count. Here...

TravAI · 18 Jun 2025

Every serious decision in a travel business eventually comes back to two questions: how big is the market, and which par...

TravAI · 14 Mar 2025

A measurement playbook for travel businesses that want to prove sales enablement delivers real revenue, using the right...

TravAI · 07 Jan 2025